3M's prowess in the auto world is accelerating.
For years, it was mainly known for utilitarian contributions: reflective license plates and road signs; windshield shade films; paint tape; and the glue that kept the felt on car ceilings and the wood veneer on consoles.
Craving more — and seeing an automotive industry in the throes of a huge transformation — 3M dispatched its electrical and safety engineers, designers and marketers to auto firms worldwide.
The result is a growing role working with companies such as BMW and General Motors on electrification and automation, and with transportation departments on how to prepare for the future of driverless or highly automated vehicles.
"Electric cars are coming, and everybody is betting big on them. We are excited. Everybody at 3M is absolutely gassed," said Ray Eby, vice president of 3M's Auto Electrification Program.
3M's auto electrification sales grew to about $150 million to $200 million last year, said 3M CEO Inge Thulin.
The global market for the electric auto products 3M makes is worth about $6 billion a year and is "growing 8 to 10 percent a year," Thulin said.
If successful, 3M's marketshare stands to leap substantially as it partners with more firms determined to improve the smart cars and roadways of tomorrow.