On Sunday, 70,000 Vikings fans, give or take a few, will cheer as their purple-clad heroes take the field for the first time at the region's newest entertainment behemoth, U.S. Bank Stadium. Six miles away, more than twice that many Minnesotans will stroll, gawk and nosh their way around this state's most durable draw, the State Fair.
That makes this a fine day for Minnesotans to think big — big events, big crowds, big venues, and big chances to make a name (and money) for this state.
So join me in imagining what could be done on 62 acres of undertapped potential just east of TCF Bank Stadium, near the Prospect Park Green Line station. That's where a group of big thinkers envision staging World Expo 2023, the first international exposition on U.S. soil since the 1984 World's Fair in New Orleans.
Consider: 150,000 visitors — about as many as will attend the State Fair each day this week — coming every day for three months to a spiffed-up zone of new and rehabbed buildings adjacent to the University of Minnesota. There, they'll visit exhibits from upward of 100 countries and scores of companies to learn about cutting-edge developments in health and wellness, befitting the expo theme, "Wellness and Well-being for All: Healthy People, Healthy Planet."
Visitors will spill over into related events on the university campus, at the State Fairgrounds and throughout the metro area — boosting tourism revenue in the Twin Cities alone that year by more than $920 million, according to an estimate by global marketing research firm Rockport Analytics. The rest of the state will benefit, too, as enterprising resort owners offer shuttle services to show the rest of the state to visitors from Shanghai, Melbourne or Timbuktu.
This is no idle summer daydream. It's a real plan with solid backing from Minnesota corporate and civic luminaries. A bid to host the 2023 assembly authorized by the Bureau of International Expositions (BIE) will soon be on its way to the U.S. secretary of commerce, who must give it her blessing before it goes to BIE next year to duke it out with the competition — Lodz, the third-largest city in Poland.
I'd like to report that Minnesota's bid is a sure winner and advise you to prepare for an invasion of out-of-town guests between mid-May and mid-August in 2023. With a distinctive and timely proposed theme and a detailed site plan that takes smart advantage of existing infrastructure, how could Minnesota lose to Lodz?
"We're close to success," said Mark Ritchie, the former Minnesota DFL secretary of state who serves as president of the Minnesota World's Fair Bid Committee.