Pop stars and politicians pepper the Internet with selfies and bombastic tweets to grab attention. But in the narrower realm of economics, there's a new social media star: the former president of the Federal Reserve Bank of Minneapolis.
Days after leaving the Minneapolis Fed late last year, Narayana Kocherlakota fired up a Twitter account and a bare-bones Google site.
He wrote that the powerful Fed committee that sets interest rates should consider cutting them to negative levels. He questioned the committee's credibility. He said Congress should pass more economic stimulus. And he said today's global economic problems have some parallel with those in the 1930s before World War II.
And that was just in the first week.
"Isn't that amazing that he's willing to say all these things outright?" said Miles Kimball, a University of Michigan economist. "He's taking the plunge."
After five years making speeches about interest rates around the Fed's Ninth District, leaving a trail of disclaimers from Montana to the Upper Peninsula of Michigan, Kocherlakota is pioneering the role of former Fed policymaker as blunt Internet commentator.
"My messages haven't changed that much," Kocherlakota said. "My language may be a little more direct than it might have been as a Fed president. If you're part of the team, then I think there's a sense that you should be making things happen by working within the team first. And if you're not part of the team anymore, which I'm not, it opens you up to be able to say things in a more direct fashion."
Now installed at the University of Rochester in upstate New York, the 52-year-old said that as he and his wife drove east in late December, they discussed how he could publish his views on policy and get them in front of an audience. He started blogging and activated Twitter, which he had never used.