The NBA sends teams to China for preseason games every October, and its biggest stars independently travel across Asia every summer on promotional tours organized by their shoe and apparel sponsors.
Now China and Asia appear headed here to the NBA as well.
Shanghai sports marketer Lizhang "John" Jiang became the first Chinese investor in an NBA team when he bought a 5 percent stake in the Timberwolves from owner Glen Taylor in June 2016. Now the former longtime NBA Board of Governors chairman, Taylor has his franchise firmly aimed at exporting its brand to a country of 1.4 billion people, a growing number of them thirsty NBA fans.
Chinese e-commerce behemoth Alibaba Group co-founder Joseph Tsai — a Taiwanese-born, U.S.-educated billionaire — reached an agreement late last month to buy 49 percent of the Brooklyn Nets from Russian owner Mikhail Prokhorov. He did so with the option — but not the obligation, the New York Times reported — to buy controlling interest by 2021.
The Wolves have decided to market a remade team with a simple three-word slogan: All Eyes North.
The NBA's increasingly could be All Eyes East.
When former Microsoft CEO Steve Ballmer bought the Los Angeles Clippers for $2 billion in 2014, it was believed to be a uniquely exorbitant price. Since then, the Houston Rockets have sold to a local businessman for $2.2 billion, and Tsai's deal to buy the Nets' majority interest later is locked in at $2.3 billion now.
At those numbers, a Timberwolves franchise for which Taylor paid $88.5 million in 1994 could approach a $1 billion price tag, possibly even more.