When you open the main entrance to the Gophers' new $166 million Athletes Village, it's like stepping inside a maroon-and-gold themed Times Square, with nine scoreboard-sized video screens lining the wall, flashing an endless loop of Minnesota highlights.
The sixth floor of the Land O'Lakes Excellence Center, one of five buildings in the complex, offers sweeping views of the Minneapolis skyline, the University campus, TCF Bank Stadium and other Gophers venues.
The athletics department wanted a "wow factor" to capture recruits' imagination, when it commissioned this project to upgrade the football and basketball facilities, while adding nutrition, academic and career development space for all 750 student-athletes.
The new facilities feature plenty of Minnesota-inspired charms, including Cambria countertops, Kasota stone and Sage Glass adjustable tint windows from Faribault. But what coaches and players talk about most is how functional the village is, how efficient it will make them.
"Our lives are going to change drastically," Gophers women's basketball senior Carlie Wagner said before the village opened this month. "The university's never had something like this before."
Up until this month, Wagner's team practiced at Williams Arena, lifted weights across the street at Ridder Arena and ate most meals a few blocks away, at the Bierman Athletic Building.
"They would finish practice, they'd be all sweaty, their hair would be all wet, and now they're putting on winter clothes to go lift," coach Marlene Stollings said. "We were worried about people getting sick and things like that."
Now her players can do all that in the same building. Players can practice on the fifth floor of the "basketball performance" section of the Excellence Center, lift weights on the fourth floor, eat in the second floor nutrition center, study in the fourth floor academic center, and then head to the sixth-floor leadership center for career guidance.