Best Buy Co. is losing one of the key architects of its turnaround strategy, leaving investors to wonder whether it is played out.
Shares of the Richfield-based electronics retailer dropped 7.4 percent Tuesday as investors adjusted to the double whammy of the departure of Chief Financial Officer Sharon McCollam and a forecast for lower-than-expected profit in the summer months.
McCollam will slip back into an early retirement after three and a half years as Chief Executive Hubert Joly's co-pilot in reviving Best Buy. She won the confidence of investors by cutting more than $1 billion in costs and managing expectations for the company's quarterly performance through several periods of volatility.
"Congratulations, Sharon," Simeon Gutman, an analyst for Morgan Stanley, said on a conference call with executives. "We'd welcome you out of retirement any time."
Two months after joining Best Buy himself, Joly recruited McCollam, who had retired after years as a top executive at Williams-Sonoma. On the day of her appointment in November 2012, Best Buy's shares were trading at $15.85. The stock nearly tripled the following year, slipped in early 2014 to $25, climbed again and has been in the $30 to $40 range for the past year. On Tuesday, it closed at $30.55, down $2.45.
McCollam, 54, became legendary within Best Buy's headquarters for having a deep and granular knowledge of the company's departments, so much that she stopped leaders in the hallways to suggest ways to make their divisions more efficient.
She also led an overhaul of Best Buy's supply chain, overseeing an effort a couple of years ago to turn all of its stores into fulfillment centers, which helped the company pare shipping costs while also getting packages to customers more quickly.
Still, while Best Buy made a number of strides including becoming profitable again, it struggled to consistently grow sales amid competition from online retailers and the down cycles in various products, most notably the recent slowdown in smartphone sales.