Best Buy is stepping on the gas with same-day delivery.
After rolling out the service to 13 markets last year, the Richfield-based electronics chain is now expanding it to 14 more metro areas next week, including the Twin Cities, with plans to have it up and running in at least 40 cities by the holidays.
Best Buy also is drastically cutting its fee for the service from $14.99 to $5.99. And Best Buy has added more products to the list of thousands of eligible items, from phone chargers to tablets and headphones.
Best Buy, as well as most traditional retailers, is playing catch-up with Amazon.com, which has set the standard for fast delivery. Amazon has many ways to quickly get packages to members of its $99-a-year Prime program, including delivery within two hours through its Prime Now service.
"We have always wanted to help our customers get their purchases from Best Buy how and when they want them," Allison Peterson, president of BestBuy.com, said in a statement. "Our stores have always been an option, but we know that there are times when a customer wants their items delivered to them quickly. We're happy that by the holidays, many more customers will be able to choose same-day delivery and have it be an option on more items than ever before."
Rather than building out its own delivery fleet as Amazon has been doing, Best Buy has taken the route of many other retailers in using third-party logistics firms to handle the last mile of delivery for them.
Many of the newer same-day delivery services — including Prime Now, Postmates and Deliv, the third-party operator that Best Buy has partnered with — utilize independent contractors to manage the final miles of deliveries in an arrangement similar to that of Uber and Lyft.
Best Buy's expansion of same-day delivery comes as Deliv, based in Menlo Park, Calif., also moves into these markets. Starting next week, Deliv also will power same-day delivery in the Twin Cities from partners such as PetSmart, Macy's, Office Depot and the UPS Store.