Twin Cities-based Schussler Creative has a deal, in principle, to call its "America's RoadHouse" restaurant concept "Orange County Choppers: Bikes, Blues & BBQ." Ten are planned throughout the country.
Orange County Choppers is the New York custom motorcycle manufacturer founded by Paul Teutul Sr. and Paul Teutul Jr., stars of "American Chopper," a TLC reality show.
Steven Schussler recently purchased a Spider-Man chopper, autographed with the words "First bike sold World Headquarters 4-26-08," by Teutul Jr.
"You know that I rode that bicycle with them last week through the streets of Orange County, New York," Schussler said. "The Teutuls are really nice, humble people, despite their big guns."
The Spidey bike was one of the vehicles from Schussler's collection on display last week when he threw a party for Disney execs at his new St. Louis Park outpost. Schussler Creative's main HQ remains in Golden Valley, where there are two warehouses/concept laboratories.
Schussler and Disney's George Aguel, senior veep of sales and services, briefly left the party to take two choppers on a swift spin along Hwy. 7. (Schussler loves to ride fast. Once he went screaming up Interstate 394's sane lane with my mother's only girl child in the passenger seat of his convertible Ferrari, while dialing a number on his cell phone and laughing maniacally at the panicked expression on my face. He slowed down when I yelled: IF YOU GET A TICKET, I'M WRITING ABOUT IT.)
Disney already has three Schussler-concept restaurants on its properties: Rainforest Cafe, T-Rex, and Yak and Yeti. The party welcoming Aguel and colleagues Keith Bradford, Kevin Lansberry, Ed Wronkski and Barry Carlson was the kickoff for two days' worth of concept-pitching from Schussler Creative staffers. There are 13 new concepts. I had three favorites.
No. 1) Hot Dog Hall of Fame: Frankly the Best Hot Dogs, Sausages, Dumplings and French Fries in the World. The variety of fries will go way beyond potatoes; the dumplings are pot stickers. No. 2) Ice --Baby -- Ice, an ice bar that is part of the Winter Wonderland concept, "a magic of winter restaurant open year-round," Schussler said.