
The burger: When Feller chef Sam Collins decided to include a burger on his menu, he had one goal.
"We asked ourselves, how can we make the best classic cheeseburger that anyone has ever had?" he said. "That was the whole process behind it. And it had to start with the bun, because no burger is complete without the perfect bun. If the bun falls short, the burger falls short. It has to be bulletproof, and then you move on to the rest of the burger."
He's right, and he also practices what he preaches, because the bun for the "Feller" burger does not disappoint. It's a brioche dough, baked on the premises, and it's everything a burger bun should be: a tightrope walk between sturdy and tender, and sports an unapologetic richness. Every bite screams "butter," because it's both incorporated into the dough and lavishly spread on the inside flat surfaces before they're toasted. The sesame seeds scattered on the top are a thoughtful, back-to-basics touch.
Turns out, there's nothing about the Feller burger that disappoints. The patty, a thickish 6-ounce-er that hugs the bun's edges, is also scrupulously prepared. It's a grass-fed blend of chuck and the scraps from the menu's New York strip steaks, and Collins leaves nothing to chance, grinding and pattying the beef himself. "It's more than ratios, and weights," he said. "A lot of it is feel, and eye, and that's tough to explain. It's not the same as just handing someone a recipe. It's constant technique."
The well-seasoned patty is cooked on the flat top grill, and it retains plenty of sizzle and juice and radiates a pronounced beefiness. Cheese is American, and plenty of it.
"I could have gone with a million different cheeses, but American is a lot of people's idea of what constitutes a classic cheeseburger," said Collins. "American, it just feels homey, you know?"
But Collins skipped the whole factory-made product routine and makes his own. "I wanted it to be real, and substantial, and I wanted it to have some flavor," he said. It's an uncomplicated process: he combines a Wisconsin-made smoked Cheddar with milk, butter and a bit of gelatin, pours the mixture into terrine molds and lets it sit for a day. Then he slices it, and lays it on thick. "I want every bite to be gooey," he said. "And to be honest, I'm inspired by Tyler, our chef at the Village Pub. When he makes an American cheeseburger, he piles on three or four slices of cheese. His theory is, 'If you put on enough cheese, you don't need sauce.'"
That was the original plan: a no-sauce burger. But owner Corey Burstad thought — wisely, as it turns out — otherwise.