Psst, Matt Lauer, three words for you: Good Look Ink.
The Edina cosmetic hair replication business will be in a position to provide NBC's "Today" show anchor with the illusion of additional hair after the company completes its exclusive appearance on ABC's "Good Morning America."
Darrin Gerr, operations manager of Good Look Ink, confirmed that last week a "GMA" crew shot three clients who are undergoing the technique that camouflages thinning hair.
"They did a time lapse, a camera over the head of my technician, and every 20 seconds it was [capturing a frame] for six hours or whatever it was," said Gerr, who's "curious to see what this looks like in the end."
"GMA"'s Elisabeth Leamy is scheduled to arrive here Tuesday to see how the process worked on clients Naseem, Brian and Mike, all Minnesotans. The big reveal is scheduled to be made on "GMA" in the coming weeks. If you miss it, there'll be a link at goodlookink.com.
Over the objections of Gerr, I simplistically describe the procedure as using pigment to pointillistically tattoo what look like hair follicles on a head.
This technique was first used to disguise scars from hair-transplant surgery, said Gerr, who prefers this explanation of the method:
"Like micropigmentation known as permanent cosmetic makeup and tattooing, which both use pigment going into the skin, this is a brand-new process. This is Cosmetic Transdermal Hair Replication (CTHR), which takes into account the different thicknesses of the skin on your scalp. The needle, the application process are all unique. The end process is that people have the appearance of a full head of hair in a day, nonsurgically. The process has been perfected with nearly 1,000 men and women, to date.