"Good Wife" star Alan Cumming has got a PETA-related beef (make that tofu beef) with Dairy Queen.
The Edina-based company is due to receive a letter from Cumming urging Dairy Queen "to offer nondairy items like TCBY, Ben & Jerry's and other chains," said my buddy Dan Mathews, senior veep at PETA.
Cumming, who once spent time in Minnesota shooting "Sweet Land," was traveling Wednesday and unavailable before my deadline.
"Given the increased global demand from people who suffer from dairy allergies and lactose intolerance as well as those concerned about their health, the environment, and animal welfare, it's no surprise that the dairy alternatives market is expected to reach $19.5 billion in value by 2020," Cumming's letter will read, Mathews tells me.
"Alan, who just wrapped the final season of CBS' 'The Good Wife,' is not only a letter-writer," said Mathews. "This summer he stars in PETA's 'Not A Dairy Queen' campaign, involving ads and outreach at gay pride events across the country."
Dairy Queen's associate veep of communications Dean Peters didn't know what to say about this Wednesday.
"You can certainly say that I'm speechless," Peters said with a laugh. "Well, C.J., obviously our name is Dairy Queen. Our millions of fans love our products. If there was a demand, this is the first I've heard of this — that they would like us as a brand to offer nondairy products. … I think our millions of fans would be disappointed."
Then Peters had one more question: "Would you go into a Dairy Queen store and try vegan soft-serve items?"