Cargill, General Mills, Wal-Mart and several other giant food, agricultural and environmental groups will announce a partnership on Wednesday to accelerate programs and research to improve soil health and water quality on farms.
The idea evolved from a meeting of CEOs that Wal-Mart held two years ago at its Arkansas headquarters. The topic: how the companies could help support agriculture in the Midwest.
Among other things, it was clear that companies were increasingly making commitments to customers that their products would come from fields or barns where farming is done sustainably with minimal damage to the environment.
"More and more consumers want to know where their food came from and what on-farm practices took place in row-crop ag and animal ag," said Jill Kolling, senior director of sustainability at Cargill and co-chair of the collaborative. "That's definitely a trend."
The announcement Wednesday will call for accelerating field-scale research in three states to reduce fertilizer runoff and groundwater pumping for irrigation. The participants also will create case studies so that farmers, crop consultants and ag retailers can learn what conservation measures make economic as well as ecological sense in particular geographic areas.
The effort, called the Midwest Row Crop Collaborative, will follow several strategies.
One will raise $4 million over the next five years to assist an initiative already underway in Illinois, Iowa and Nebraska. The National Corn Growers Association has enrolled 65 farms already to quantify the economic benefits to soil health from practices such as growing cover crops, tilling fields differently or not at all to minimize soil loss, and using innovative fertilizer management techniques so that fewer nutrients are wasted. The extra financial clout from the collaborative will expand that to 100 farms.
The idea is to take knowledge that's learned on the ground in the three states and use it to "move the needle faster" and expand conservation practices throughout the Midwest, Kolling said.