Ageism in pop culture is ubiquitous, found in movies and TV shows, advertisements, even in songs.
Lindsey McDivitt spots it in what kids are reading.
"Today, children's books show greater diversity regarding race, religion [and] gender, but there's not enough awareness of attitudes about age. That matters, too," said McDivitt, 61, of Minneapolis. "As a society, we often unknowingly indoctrinate children with myths and unfortunate stereotypes about people in their later years."
Since 2013, McDivitt has curated a blog, "A is for Aging, B is for Books" (lindseymcdivitt.com) that highlights picture books featuring what McDivitt calls "interesting older characters." She counts educators, librarians, parents and grandparents among the loyal readers who seek out her reviews.
"In children's literature, the child is the protagonist. I get it that publishers want the child to be the active character," she explained. "But too often, older people in their lives are portrayed as feeble, grumpy, needy or dependent, instead of living rich, active lives. That's what's realistic."
Research shows that attitudes that devalue aging begin to form when children are barely out of diapers. In an era of ever-lengthening life spans, McDivitt emphasizes the importance of reading books with positive images of older people to youngsters who can't yet read by themselves or are just beginning to sound out the sentences.
McDivitt is practicing what she preaches by contributing to the bookshelf of stories that expose youngsters to aging as natural, not negative, and later years as a satisfying time of life.
Last year, her first picture book, "Nature's Friend: The Gwen Frostic Story," was published by Sleeping Bear Press. The biography of Frostic, a prolific Michigan printmaker and poet who continued creating art into her 90s, is geared at readers between ages 5 and 9.