Jacob Frey announced Tuesday he will run for mayor of Minneapolis, presenting himself as a candidate in the mold of R.T. Rybak who will use the city's bully pulpit to cheerlead, build coalitions and propel the city forward.
"The only way you get anything done in our city is by building coalitions," Frey, an attorney and first-term City Council member said, noting the city's weak-mayor system. "You build a coalition of support, and you have a visible, present leader with a clear and bright vision."
Frey has long been expected to run for mayor and should offer a sharp challenge to Mayor Betsy Hodges in her campaign for re-election in November. Civil rights activist Nekima Levy-Pounds, state Rep. Raymond Dehn, DFL-Minneapolis, and filmmaker Aswar Rahman have also announced they are running.
The most recent campaign finance reports, reflecting 2015 fundraising, showed Frey had more than $100,000, nearly 10 times as much as Hodges.
On Tuesday Frey persuaded more than 300 people to show up for an announcement party at Dangerous Man Brewing in northeast Minneapolis, where he jumped on the bar, grabbed a microphone and shouted that "it's cold outside, but with all of you in here I feel a little heat!"
In a speech that was light on specifics, his call for a mayor who relentlessly cheerleads the city and coordinates with other government leaders was a subtle jab at Hodges, who considers herself a strong behind-the-scenes mayor. He pledged to make Minneapolis the greenest city in the country and to end homelessness in the city.
"In Minneapolis we don't just deal with our homelessness problem, we buck up and give people homes," he said.
Hodges stressed the need to stand up to President-elect Trump in her speech announcing her run for re-election, and Frey also referenced that.