North and South Dakota want Minnesotans and their businesses to go west, and they're making brazen overtures.
The states are appealing directly to workers and businesses in Minnesota, asking them to head for the border. This spring, when Minnesota lawmakers hiked the cigarette tax, created a higher top-tier individual income tax and expanded the sales tax to a handful of industries, a fresh round of interstate wooing ensued.
South Dakota's governor hawked Sioux Falls and Brookings on a May afternoon at the Mall of America. North Dakota's chamber threw up a yellow-and-black "open for business" billboard on Interstate 94 just east of Fergus Falls, and may put another in the Twin Cities.
"Companies are coming [to North Dakota] because of a tax, legal and regulatory environment that is superior to Minnesota's," said Andy Peterson, president of the Greater North Dakota Chamber. "I will tell you this: that if you look at the North Dakota side of the Minnesota-North Dakota border, it's been happening for years."
The Dakotas both have tight labor markets, with unemployment at 3.3 percent in North Dakota and 4.1 percent in South Dakota, compared with 5.3 percent in Minnesota and 7.6 percent nationally. Per capita income growth in the Dakotas has surpassed Minnesota in the past five years. And while South Dakota has one of the slowest-growing economies in America, oil-rich North Dakota has the nation's fastest-growing.
Yet Minnesota has something the Dakotas need: a big, skilled workforce. And the states are making their pitch to Minnesotans, with an argument that is mostly about lower taxes.
"We think we have a business operational, competitive advantage," said David Owen, president of the statewide chamber of commerce in South Dakota. "We're having trouble finding people, which isn't rare in this part of the country."
South Dakota is trying all sorts of things. It launched Dakota Roots — a website designed to connect South Dakota expatriates with in-state jobs — in October 2006. About 3,000 Minnesotans have registered and 534 found jobs and relocated their families to South Dakota.