Katie Steller, owner of Steller Hair Co. at Central and Broadway Avenues NE., started inauspiciously in the styling business six years ago.
In her parents' kitchen.
Steller, 28, an Aveda Institute graduate, started her own company in 2012 because didn't like the traditional model she had found in a big salon: Pay the stylists minimum wage plus whatever tips they can finagle from customers.
"My haircuts in my first year were $30," she recalled of her first salon job. "And I would make about $4 of that, if I was doing a 30-minute haircut."
Steller's then-husband had a good job with benefits, so she took a flier on entrepreneurship.
One of several bankers who turned her down for a loan referred her to WomenVenture, a nonprofit that provides counseling, business planning and financing to fledgling female entrepreneurs. WomenVenture is also a certified lender with the U.S. Small Business Administration (SBA).
In 2013, Steller launched Steller Hair with a little savings, a lot of hope, a plan and a $65,000 SBA loan, including a 2 percent fix-up loan from the city in the long-vacant former Land O'Nod mattress factory.
She was one of the first tenants in what is now called "The Broadway," a bustling place with tenants including Spyhouse Coffee Roasters and 612 Brew.