There never has been a better time to be a wine consumer, especially here in Tundraland. But that doesn't mean that things can't get better.
To wit (and I hope wisdom), here is my wish list for local consumers:
Reject ruts: Far be it from me (or anyone) to say that someone who drinks only one brand or category of wine is wrong. Contentedness is a good thing. And yet … it's so easy to branch out just a little, with countless cool options on the shelves.
So I would love to see Apothic lovers give Marietta Old Vines a try (it has the same great flavors but decidedly more depth), then delve into juicy zinfandels such as Four Vines, Tortoise Creek, Pedroncelli and Carol Shelton "Wild Thing."
And to see Santa Margherita Pinot Grigio groupies check out these pinot grigios: Dusted Valley "Boomtown" and Charles Smith "Vino" from Washington, Estancia and La Crema from California, or Left Coast, Benton Lane and any of many fab options from Oregon.
And to see moscato devotees give a taste to ripe white blends such as Yarden from Israel, Samora from Portugal, Le Pouy from France, Airlie "7" and Evesham Wood Blanc du Puits Sec from Oregon or the Chenin Blanc-Viognier blends from California's Pine Ridge and Pepi. Or better yet, the stunning (and a bit spendier) Abbazia di Novacella Kerner from Italy.
And to see malbec buffs go back and give the merlot in (many of) their pasts another shot, starting with Cycles Gladiator, Folie a Deux, Hogue, Charles Smith "Velvet Devil" and any number of Columbia Crest bottlings.
Look homeward, Burghounds: At the other end of the consumer spectrum, I would like to see cork dorks who think that the only worthwhile pinot noir emanates from Burgundy give the 2014 Willamette Valley pinots a try. It's a stupendous vintage up Oregon way, and basic offerings from Ponzi, A to Z and Erath are not only fabulous buys at around $20, but an indication that the higher-end stuff will please any Burghound.