For five long years, the owners of a house at 2104 Kenwood Parkway — known for its appearance in the opening credits of "The Mary Tyler Moore Show" — waited for a buyer. Though the Minneapolis house was in perfect condition, exquisitely staged and on a picture-perfect street in a prime neighborhood, there was only one thing the seller could do to entice a buyer: Reduce the price.
After nearly $1.5 million in markdowns — about half of the original list price — the seller finally hit the sweet spot and got not one, but two offers. The sale closed late last month.
The Twin Cities home market is closing in on a record year of sales even while supply is extremely tight, giving sellers an advantage over buyers. But with winter just around the corner, the competition among shoppers is waning, making it the best time of year to be a buyer.
That change is visible in the growing number of sellers who are cutting prices. Last week, sellers around the metro area offered discounts ranging from a $500 reduction on a $47,000 condo in north Minneapolis to a $505,000 discount on a $2 million architect-designed house on Sunfish Lake.
In August, nearly 20 percent of all house listings in the Twin Cities metro had a price reduction, twice as many as this spring and the highest monthly share in two years, according to an analysis of local listing data by Zillow.com.
"It's price or patience," said Nick George, a sales agent with Edina Realty. "The one thing we can change is price."
The bulk of the markdowns are happening in the upper-bracket market, where there's the deepest supply of listings and the smallest buyer pool. Discounts are less common among the most affordable listings, which are most scarce. At the current sales pace, there are still only enough listings priced from $190,000 to $250,000 to last less than two months.
And while a greater share of sellers offered a discount last month, those markdowns are slightly smaller than last year largely because buyers this fall have far fewer options than they did last year, putting buyers on the sidelines and stifling sales.