Anett Grant, a four-decade pioneer of the local executive-speaking circuit, had just about had it with the business a couple of years ago.
"I was just doing private coaching," she recalled. "I stopped doing groups of business people 20 years ago, because they would go in and out with their cellphones and that irritated me.
"Business was successful with one-on-one coaching. We got up to $1.4 million [in revenue] in 2014. I charged [up to] $15,000 for two days for executives. And that included the Russian oligarch who I trained on his yacht on the Maldives. I've never experienced such a level of condescension.
"I could have gone on. But I was burned out. I needed a new process."
Grant, 66, founder of eight-employee Executive Speaking, was faced with bailing or reformulating the business.
She and her younger, tech-savvy employees invested nearly $300,000 last year in new equipment and customized software, a studio and more to create the new "Leadership Speaking Bootcamp 360" that they launched this year.
The two-day group sessions use an 85-inch video screen, personal coaching and feedback from peers with iPads. Grant, who launched the product a few months ago, said it's more engaging, dynamic and realistic training for speeches, group encounters and one-on-one exchanges.
"I decided to try a new approach with the new voting technology we developed with our own software," Grant said. "It was an immersive experience.