Christmas is coming early for some cereal lovers.
General Mills brings Sugar Cookie Toast Crunch back in time for the holidays
General Mills' holiday cereal has been gone since 2015.
October 19, 2018 at 1:19AM
Golden Valley-based General Mills has brought back its holiday favorite Sugar Cookie Toast Crunch for a limited time.
The cookie-flavored cereal described as "a treat that hits the spot when you don't have time to bake," was last available during the 2015 holiday season.
It will begin to appear on shelves nationwide this month priced at $2.50 for a midsize box and $3.99 for the family size, according to a General Mills spokesman.
The Cerealously blog first reported on the special Crunch relaunch and its "high cult appeal" after an image of the cereal appeared on Walmart's website.
General Mills is known for getting in the holiday and seasonal spirit with limited edition cereals like its Pumpkin Spice Cheerios and its Monster Cereals that are released annually in time for Halloween.
NICOLE NORFLEET
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President and Chief Creative Officer Joe Cecere of Little & Company worked with the brewery to relaunch the West Coast brand, including its hallmark IPA.
