Fed Chairwoman Janet Yellen didn't just all but promise a December interest rate hike last week, she also opened the curtain on a tough new era for investors.
Gentle and gradual the pace of rate hikes may be, but the long period of easy money — by some accounts the lowest interest rates in 5,000 years — has lulled both stock and bond investors into positions and assumptions that will soon prove dangerous.
Investors in riskier assets can expect more volatility and lower returns.
Investors in safe assets like government bonds can expect even worse, as the bond math turns vicious on securities with very low yields.
The central question for investors is always: "How much risk is it sensible to take to get a given amount of incremental return?" That concept is called the efficient frontier.
Over the last five years the clever play has been to load up with risk, usually by holding more volatile investments such as equities. Not only have equity returns been high, they've been particularly high when compared to the amount of volatility investors have suffered. Correlations between assets also have been relatively low, rewarding diversification.
Those good times may now be at an end.
"What is notable for 2016 is that, unlike past years, both our long- and short-term forecasts point to muted equity upside," Andrew Sheets, chief cross-asset strategist at Morgan Stanley wrote in a note to clients.
"Expected equity returns may look low vs. history, but government bonds look even worse and cash has never offered less."