If the 69th Annual Emmy Awards targeted just one viewer, it was clearly President Donald Trump, a goal acknowledged early on Sunday in host Stephen Colbert's biting monologue.
"Hello, sir. Thanks for joining us," he said. "Looking forward to the tweets."
Jokes at the president's expense flowed throughout the evening, but the real message came through in the choice of winners, a diverse group that often took the opportunity to show their political leanings, sometimes subtly — sometimes not.
The artists who worked on "The Handmaid's Tale" never mentioned Trump, including star Elisabeth Moss, who won after falling short seven previous times and celebrated with several bleeped obscenities. But the Hulu series' dominance spoke volumes. It was the first time a streaming service came out on top as either outstanding drama or comedy. "Tale" was also the first drama champ with a predominantly female cast.
"Go home and go to work," creator Bruce Miller told the crowd during his acceptance speech for the best drama award, with novelist Margaret Atwood joining the show's cast and producers onstage. "We have a lot of things to fight for."
Julia Louis-Dreyfus, who made Emmy history by winning her sixth Emmy as a lead actress in a comedy, said that her sitcom "Veep," named best comedy for the third year in a row, had considered an upcoming story line about impeachment but "we were worried someone else might get to it first."
Donald Glover, who won as both an actor and director for "Atlanta," thanked Trump for "putting black people No. 1 on the most depressed list. He's probably the reason I'm up here."
No show benefited more from the political climate than "Saturday Night Live," with a win for best variety sketch show, another for director Don Roy King and supporting performance awards for Alec Baldwin and Kate McKinnon, whose portrayals of Trump and Hillary Clinton, respectively, helped make the past season one of its most memorable.