What do you get when you combine Vikings tailgating and a luxurious, $12,000 penthouse package?
An oxymoron.
The Hotel Ivy wants to class up the tailgating experience for Vikings fans. Starting Sept. 1, fans can trade in their Coors Light for Dom Pérignon and their RVs for the Minneapolis hotel's newly-renovated penthouse.
"This package is a touchdown," said hotel general manager Andrew Fisness.
Need a harder sell? The Hotel Ivy's Ultimate Tailgate Package includes one night in the 1,900 square-foot penthouse, three additional hotel rooms for tailgating friends, three bottles of Dom Pérignon, a generous food and beverage credit, six tickets on the 40-yard line to the Sept. 1 Minnesota Vikings game against the Los Angeles Rams, and private limo transportation to and from the game.
Pregame luxury amenities at sporting events have reached a high in recent years, particularly at the college level. Tiny "tailgate mansions" built at Georgia Southern rent for $5,000 per game.
The University of Kentucky is debuting luxury modular homes (another oxymoron?) for its football games this fall.
And at several universities around the country — none in Minnesota yet — a new service called Tailgater Concierge takes the hassle out of partying.