Peloton, the fitness-equipment maker that uses the internet and upscale equipment to encourage home workouts, will open a second Minnesota location at the Galleria in Edina next week.
Peloton opened a kiosk in Mall of America last year with only one product to sell — its $1,995 exercise bike modestly named "Bike."
The Galleria showroom, which opens Nov. 8, will be larger, at 2,000 square feet, and will also feature "Tread," a $3,995 treadmill, and apparel items.
"We're thrilled to welcome such an exciting and pioneering brand," Galleria general manager Wendy Eisenberg said in a statement. "[It] will give our shoppers the chance to experience fitness like never before."
Peloton succeeds Scheherazade Jewelers, which moved into the Galleria's new wing near Starbucks.
"We've seen tremendous success in Mall of America," said Craig Motz, director of sales partnerships for Peloton. "It felt right for the brand to be in Edina. We already have a number of Peloton Bike owners there."
The showroom will have several Bikes and Treads on display for shoppers to try, but the retailer is only taking preorders for the Tread, which is expected to ship this winter.
Peloton's belt-driven Bike is considered to be smoother and quieter than other exercise bikes, while the ball-bearing base of the Tread is meant to simulate running on a soft track, said a salesperson at the Mall of America kiosk.
