Minnesota leaders in politics, higher education, health care and business lent their names to a full-page advertisement in Monday's Star Tribune calling on residents to reject anti-Muslim expression as "un-Minnesotan."
"Though we may be a soft-spoken bunch," the ad reads, "we know better than to be silent or still in the face of bigotry shown to Muslims. Our Minnesotans."
The ad ran as presidential candidates have heavily debated global terrorism and national security. Republican front-runner Donald Trump has called for a ban on Muslims entering the U.S., while others seeking the presidency have made a point of using the word "Islamic" when speaking about terror threats and acts around the world and domestically.
The ad noted Minnesotans' values of "sleeve-worn courage, goodness and kindness" and went on to say that "every intolerant post, every prejudiced comment aimed at Muslims needs a response. Your response."
Included in the ad is the hashtag #UnMinnesotan for Twitter sharing purposes.
The ad was the brainstorm of Democratic U.S. Rep. Keith Ellison and John Taft, CEO of RBC Wealth Management, who describes himself as a "card-carrying Republican."
Ellison, a Muslim, said he was inspired by Minnesota's history, in particular when in 1965 the state's entire congressional delegation supported the Voting Rights Act.
"We do have this bipartisan history," Ellison said. "We may not agree on things like taxes and spending, but we thought we'd stand up and say this isn't all right."