Holiday sales forecast to jump 4.3 to 4.8 percent

Trade group predicts consumers' confidence will shut out jitters over trade war, geopolitics.

October 3, 2018 at 8:41PM
Now that the elections are almost over, America can turn its attention to its next patriotic duty, holiday shopping. the Tree Lot at the Roseville Target got a last minute touch up by Nina Friis, the Hard Lines Team Lead at the Roseville Target. ]
brian.peterson@startribune.com
St. Paul, MN 11/01/16
With back-to-school shopping done, Americans now turn their attention to holiday shopping. Nina Friis, above, made adjustments at the Roseville Target. (The Minnesota Star Tribune)
DAVID JOLES * djoles@startribune.com - Nov. 25, 2010 - Bloomington-] While Black Friday is still the king of shopping days, some stores like Sears opened their doors on Thanksgiving for shoppers for the first time. Best Buy was not among those open but their Black Friday ads were enough to entice some shoppers to spend the night in a tent in the parking lot in order to be first in line to get the best deals.   n this photo:] Creisha Martin, a senior at Mankota State University, was in the Twin Cities to pick up her boyfriend from MSP, have Thanksgiving with relatives, but before that she and her brother Zachary Pratt, also a MSU student, went to Sears at the Mall of America to scope out deals on flat screen TVs for their apartment in Mankato. The tandem settled on a Samsung 46 inch flatscreen that they said they would return for on Black Friday. ORG XMIT: MIN2018052509274013
(Star Tribune/The Minnesota Star Tribune)

The nation's top retail industry group on Wednesday forecast that holiday sales will rise 4.3 percent to 4.8 percent this year compared to last year even as it acknowledged risks of an escalating trade war.

"Thanks to a healthy economy and strong consumer confidence, we believe that this holiday season will continue to reflect the growth we've seen over the past year," National Retail Federation chief executive Matthew Shay said in a statement.

In its annual prediction, the NRF said combined in-store and online purchases at the nation's retail stores will ring up between $717.5 billion and $721 billion this season.

The forecast is based on an economic model that includes consumer credit, disposable personal income and previous monthly retail sales.

In 2017, holiday sales rose 5.3 percent over the previous year, the highest year-over-year jump since 2010 and the end of the Great Recession. Those results outpaced NRF's expectations and were fueled by growing wages and stronger employment, which continue to be a driving factor.

"We continue to see strong momentum from consumers as they do the heavy lifting in supporting our economy," NRF's chief economist Jack Kleinhenz said. "The combination of increased job creation, improved wages, tamed inflation and an increase in net worth all provide the capacity and the confidence to spend."

A host of the nation's retail giants posted record-setting sales growth in the second quarter, including Minnesota's Target Corp. and Best Buy Co. Inc.

Target had its largest jump in 13 years, spiking 6.5 percent in the second quarter. Best Buy's sales were up 6.2 percent, its largest in 15 years.

Shoppers similarly rewarded Walmart, Kohl's and TJX with big gains as the retail season was heating up for the busy back-to-school and holiday shopping seasons.

about the writer

about the writer

Jackie Crosby

Reporter

Jackie Crosby is a general assignment business reporter who also writes about workplace issues and aging. She has also covered health care, city government and sports. 

See More