As Minnesota confronts its second measles outbreak in seven years, public health officials are battling to contain the disease while also trying to educate parents in the face of an organized opposition.
As happened in 2011, anti-vaccine activists are reaching out to Minnesota's Somali community, where both outbreaks have been centered, with messages that reinforce the discredited belief that vaccines cause autism.
On Sunday afternoon, a coalition of anti-vaccine organizations plans a meeting at the Brian Coyle Community Center on Minneapolis' West Bank in an effort to bring their message to Somali families, saying "The epidemic is autism, not measles."
Fears of the MMR vaccine have taken hold within the Somali community, particularly after 2008, when many parents became concerned about what seemed to be a cluster of autism cases among Somali students in the Minneapolis schools. Measles vaccination rates among young Somali children have fallen sharply since, providing fertile ground for an outbreak to develop.
On Friday, health officials reported three new measles cases, bringing the total to 32 and marking the outbreak's spread from Hennepin and Stearns County to Ramsey County. Officials are still trying to identify the source, but believe it was imported by a traveler from a foreign country, since measles no longer occurs naturally in the United States.
In an effort to reverse the drop in Somali vaccination rates, public health officials have been trying to directly debunk the idea that the vaccine causes autism, noting that many studies and scientific review panels have found no evidence of a link.
But vaccination rates continued to fall.
Now, Minnesota Health Department officials are trying a new approach that relies more on community leaders, building trust and talking more about the complexities of autism.