Another outbreak of E. coli in romaine lettuce has sickened more than 100 people nationwide and left others wondering if raw salad is safe.
As food-safety investigators clear the vegetable aisle of contaminated lettuce, authorities provided more guidance on how to shop for safer product.
Consumers should only eat romaine if it is from a harvest region other than Salinas, Calif., or if it was grown indoors, the Centers for Disease Control and Prevention (CDC) and the U.S. Food and Drug Administration (FDA) said. If it's not labeled with a harvest region or growing method, don't eat it.
By singling out indoor-grown lettuce as a potentially safer alternative to field-grown lettuce, food-safety regulators are boosting demand for product grown by Medford-based Revol Greens and its greenhouse-growing peers around the country.
"That [government advice] is definitely helping us out this time," said Brendon Krieg, a partner and sales manager at Revol Greens. "We are seeing an uptick in demand from retailers and restaurants because it has such a major impact on their business when they suddenly can't serve salads."
E. coli contamination in produce nearly always comes from irrigation water used on fields, said Kirk Smith, director of the Minnesota Integrated Food Safety Center of Excellence, one of six centers around the U.S. designated by the CDC to strengthen the safety of the nation's food system.
A lettuce field could be contaminated by dust, pests or wild animals carrying E. coli from elsewhere, but it is usually through the irrigation water source "in some way, shape or form," he said.
A major risk with outdoor-grown lettuce is sharing a water source with a nearby animal farm. It's especially risky near cattle, which are widely considered the largest reservoir of E. coli, Smith said.