Ethylene-tetra-fluoro-ethylene.
It's not one of quarterback Teddy Bridgewater's audible calls, nor is it a term for a three-wide receiver set in the Vikings offense.
Look higher for the clues to this tongue-twister, all the way up to the roof of Minnesota's new stadium.
Sixty percent of the colossal venue, some 248,000 square feet of it, will be covered solely by this transparent material called ETFE. The space-age product, scientifically categorized as a copolymer plastic, lets in light like glass would. It's just lighter, cheaper and cleaner.
Public financial support for the project was never going to prevail unless the facility was usable year-round for a variety of events, so an open-air stadium wasn't a viable option. The retractable roof would've cost more, but the Vikings realized through researching other NFL venues that roofs are rarely retracted enough to make them worth the extra expense.
So the Vikings entered a new era of transparency: The $1.076 billion US Bank Stadium will open next season, boasting the only ETFE roof on a sports facility in the United States.
"Clear is the new retractable," said Vikings executive vice president for stadium development Lester Bagley, repeating a slogan coined as the design was revealed more than two years ago.
The transparent roof on the south side will be complemented by five 95-foot tall pivoting glass doors on the front of the building, letting actual fresh air in on warm days. With high-definition televisions at home serving as stiff competition for ticket sales in a northern climate where sunny autumn afternoons are savored, natural light was a high priority. The memory of the Teflon-covered Metrodome, cozy and quirky but dingy, was still fresh.