Richard Pitino stared in awe at the hundreds of fans lining the hallway outside of the St. Raymond locker room after Isaiah Washington's final high school basketball game.
Kids, teenagers, adults — all waiting for the new Prince of New York City basketball to emerge. Some fans were lucky enough to get their hands on purple "Just Jelly" custom T-shirts, honoring the nickname for the flashy finger-roll layup he has perfected, given away for Washington to sign. It was Senior Day, likely their last chance to see the celebrity point guard in the Bronx before he left for the University of Minnesota.
Unlike any Gophers recruit before him — perhaps in any sport — Washington has arrived in Minneapolis this summer with the fame and fanfare of a social-media superstar. And less than four months before his expected Gophers debut, St. Raymond's all-time leading scorer is driving the already substantial buzz around his style and abilities even higher with riveting summer-league play.
In front of larger-than-usual summer crowds at DeLaSalle High School last month, Washington quickly lived up to the hype in his local debut. He scored 25 points in each of his first two Twin Cities Pro-Am games against college and pro players. A few hours before his 19th birthday on Thursday, Washington celebrated with 32 in his latest Pro-Am game.
But back in March, Pitino only had heard about the "Jelly Fam" movement — or #jellyfam in today's hashtag lingo. The Gophers coach didn't truly get a taste of the internet-fueled frenzy until wading through a mob scene in the back of that crowded, dimly lit gym.
"I asked the coaches, 'What is this for?' " Pitino said. "They said, 'They're all waiting for Isaiah.'
"They had T-shirt giveaways. Nike made up T-shirts about it. Everyone knows who he is. When I go recruiting, I have a Minnesota shirt on. And I'll have kids say, 'Jelly! You've got Isaiah Washington coming!' It's really an unbelievable phenomenon. Isaiah deserves a lot of credit for the creativity part of it."
Twitter and Instagram might as well have created the grape emoji for Washington, whose name is rarely mentioned without it. The Jelly Fam co-founder hopes to have Williams Arena chanting "Jel-ly" this winter as the freshman drives for another finger roll.