Whether it's the euphoria of the Herschel Walker trade in 1989, regrets about not drafting Randy Moss in 1998 or getting slapped with a six-figure fine for prodding along Minnesota's stadium situation in 2009, Dallas Cowboys owner Jerry Jones has had a passionate, career-long connection to the Vikings.
It started, of course, on Oct. 12, 1989, when the rookie owner and his first-year NFL coach, Jimmy Johnson, pulled, as Johnson told reporters that day, "The Great Train Robbery" — aka the Herschel Walker trade. The Cowboys used the bounty of picks to win three Super Bowls in four years as the NFL's Team of the '90s. Meanwhile, the Vikings went 21-23 and lost in their only playoff appearance before releasing Walker in 1992.
"You're absolutely right," Jones said this week by phone from the Cowboys' Valley Ranch headquarters. "After that, whenever I saw the Vikings or thought of them, I thought of Herschel Walker and what that trade did for our success. There's no question that was the foundation and basis for us winning three Super Bowls."
Jones said that's changing now that his team will face former Cowboys assistant Mike Zimmer — "a friend who I think the world of" — as Vikings head coach for the first time. Jones' Cowboys (10-1) bring a 10-game winning streak into Thursday night's game against a Vikings team that's 1-5 since starting 5-0.
"This will be my first time seeing U.S. Bank Stadium, but I hear it's magnificent," Jones said. "Minneapolis-St. Paul was a must-have market. It's a huge cornerstone for the NFL, which is why I was such an outspoken proponent of trying to hook up a great ownership situation with a great stadium situation."
According to NFL Commissioner Roger Goodell, Jones overstepped his bounds when he lobbied for a new stadium on behalf of the Wilf ownership group before a preseason game at the Metrodome in 2009. Jones was fined at least $100,000 for violating a league gag order on labor issues when he said, "Right now, we are subsidizing this market. It's unthinkable to think that the market you've got here, with 3.5 million people, and have teams like Kansas City and Green Bay subsidizing this market. That will stop. … That's called revenue sharing. That's on its way out."
This week, Jones said, "I got fined a lot of money for basically really pushing Minnesota and the fans to build that stadium you have now before it was too late. I actually thought the Wilfs should have paid it because they encouraged me to say it."
That wasn't the first time the Vikings could thank Jones. Of course, it doesn't settle the Herschel Walker debt, but Jones always has regretted not taking Moss when the Cowboys, like 20 other teams, chose not to take the character risk on him when they had the eighth overall pick in 1998.