Not known to be a cocky rock star — even his Best New Artist acceptance speech at the 2012 Grammys was awkwardly humble — Justin Vernon sounded surprisingly sure of himself when talking about the big festival he's bringing to the little metropolis of Eau Claire, Wis.
"I just know it's going to do well, and I don't know why I know that," said Vernon, the Eau Claire native behind the city's almost-namesake Eaux Claires Music & Art Festival, debuting July 17-18. "I just believe in it, and it's not like blind faith."
Fans of Vernon will probably agree after the full Eaux Claires lineup was announced Wednesday morning.
In addition to his own act, Bon Iver — playing its only show on the books since November 2012 — the two-day, 40-band event is like four Rock the Garden bills in one. It will also feature fellow indie-rock big-wigs the National, Spoon, Sufjan Stevens, Boys Noize and Tallest Man on Earth; veteran acts the Indigo Girls, Blind Boys of Alabama and Low; buzzing newcomers Sturgill Simpson, Sylvan Esso, Hiss Golden Messenger, the Lone Bellow and Phox, plus a bevy of Twin Cities favorites such as Doomtree, Poliça, Lizzo, Haley Bonar and Marijuana Deathsquads.
Vernon laughingly described the lineup as "all selfish" selections.
"I vaguely just picked a diverse cross section of my favorite music — my favorite live music, specifically."
Some of the lineup picks were also made by "co-curator" Aaron Dessner, guitarist for the National, who also organizes the innovative Music Now festival with his brother/bandmate Bryce in their native Cincinnati, Ohio. Vernon said the initial inspiration for Eaux Claires (pronounced just like the city) came when he performed at Music Now in 2010.
"I learned from Aaron how you can shape opportunities for friends — ways to show off artists to people, and to use the power you have when you have a recognized name to do something like this," he said.