Key takeaways from Target's surprisingly strong spring

May 23, 2019 at 3:58AM
Tara Corrigan brought an order from the Apple Valley Target store to the new drive up outside the store. ] GLEN STUBBE • glen.stubbe@startribune.com Tuesday, March 5, 2019 Target Corp. releases fourth-quarter and annual earnings as it meets with investors in NYC.
Target moved ahead of other retailers with its speedy pickup and delivery operations. (The Minnesota Star Tribune)

Digital growth skyrockets: Sales from Target.com and mobile apps grew 42% during the first quarter compared to last year.

Shoppers say "I want it today!" Half of digital sales came from people using one of Target's same-day services.

They don't look like warehouses: More than 80% of digital sales during the quarter were fulfilled by stores rather than from warehouses.

New position: It has turned some workers into "pickers" who run around the stores gathering merchandise.

One-day delivery accelerates: Target said more than 50% of items are delivered the next day by using stores as shipping centers. It's a point of big competition among the retail giants.

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about the writer

Jackie Crosby

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Jackie Crosby is a general assignment business reporter who also writes about workplace issues and aging. She has also covered health care, city government and sports. 

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