Frozen-pizza makers at Schwan's foods know consumers want more plant-based foods, but they can't find a vegan cheese with the right amount of stretch, melting and browning qualities.
Workers at Hormel Foods Corp. can envision a vending machine that makes customized meals or snacks based on a user's personal health needs, but they don't have the ability to make the technology themselves.
Both companies, and a handful of other Minnesota-based foodmakers, will pitch these challenges and more to the state's entrepreneurs on Wednesday in hopes someone else might have a solution.
The reverse-pitch event, organized by the Agricultural Utilization Research Institute (AURI), is the first of its kind for Minnesota's food industry and is an example of how large corporations are increasingly receptive to getting good ideas from outside sources.
"We've thought long and hard about the concepts we would pitch because we want it to be impactful and to be truthful of the challenges we face," said Stacey Fowler, senior vice president of product innovation and development at Schwan's. "We are hoping to hedge our bet that we are able to find someone out there that can help us."
Startups, entrepreneurs and inventors typically have to fight to get their ideas and voices heard by larger, established companies or investors. A reverse-pitch event flips that around by having the larger — and often better funded — players present their problems to creative minds outside their organization.
Fields like technology and biopharmaceuticals have used this approach, sometimes called open innovation, and Shannon Schlecht, AURI's executive director, saw an opportunity for it locally with Minnesota's robust food and agriculture scene.
AURI exists at the nexus of corporations, agricultural growers, entrepreneurs and scientific researchers, and "this seemed to be a simple way to make connections" between the groups, he said.
