If the hockey side could ever catch up with the business side, the Iowa Wild would be perennial playoff participants in the American Hockey League.
The minor league affiliate had the fewest points in the league the past two seasons and was the worst team in the Western Conference during its inaugural season three years ago, but hockey fans in Des Moines give it continued support.
This is where new coach Derek Lalonde comes in.
"They've done such a good job in the community — the only thing they lack is the wins," said Lalonde.
After spending the first week at Minnesota's camp absorbing coach Bruce Boudreau's system, Lalonde opens Iowa's camp Friday.
"People keep showing up, so we have to add some winning down there," he said. "It's a priority, it's something I'm going to stress, it's something I'm going to hold guys accountable for."
In his first training camp meeting, Boudreau told likely Iowa-bound players, "We're going to win in Iowa."
Boudreau doesn't believe players can learn anything from losing except bad habits. Wild brass knows it's essential that Iowa starts to win, and for the past few years, they kept hearing Lalonde's name. His energy and intelligence "jumped across the table" when Brent Flahr, the Wild's assistant GM who doubles as Iowa's GM, and Brad Bombardir, the Wild's director of player development, first sat down with him.