Susan Kent was a young marketing manager in 1994 when she helped land RC Cola a deal to sponsor "MTV Beach House," a monthslong programming push that blended live tapings with experiential advertising. The theme of the campaign? "Shake things up."
"Go for the alternative, make a new choice," she told the New York Times of the marketing message.
Now, 25 years later, the Woodbury resident is making a similar pitch to her colleagues in the Senate DFL Caucus.
Kent, a two-term DFL senator from Woodbury, is challenging Senate Minority Leader Tom Bakk for his caucus leadership post. The move, which caught some political insiders off guard, is seen by many as an audacious one. Bakk, a longtime fixture in Minnesota Democratic politics who has led the caucus for nearly a decade, is considered one of the Capitol's most skilled power brokers. And the challenge comes at a fraught time, as Senate Democrats gear up efforts to try to flip Republicans' 35-32 majority in November.
The outcome of the vote, possibly Saturday, is uncertain. Kent's challenge highlights long-simmering geographic and ideological tensions inside the caucus and Democratic Party more broadly. Bakk is seen a bastion of the DFL's receding political power in the Iron Range, while Kent, an assistant minority leader, represents the caucus' growing suburban delegation. While support of mining and opposition to tougher gun laws have increasingly put Bakk at odds with some more liberal factions of his party, further losses in his region could hurt Democrats' prospects both in the Legislature and statewide.
The leadership battle, expected to culminate in a vote at a closed caucus meeting, has largely played out in private. Bakk has repeatedly declined to comment on the situation, and DFL senators have been reluctant to speak openly about the internal deliberations. Word of Kent's challenge, and updates about the vote and timing, surfaced publicly only after internal caucus e-mails were obtained by the Star Tribune.
Kent, in a recent interview at Woodbury's Tamarack Tap Room, said her leadership bid is fueled by a belief that it "matters that all voices feel respected and heard." She declined to address specific differences or issues with Bakk, saying she did not want to speak publicly about internal caucus discussions.
"I'm just saying in terms of my vision and in my experience with different organizations, I think I have a vision of how things can work as a team," she said. "I'm excited about the conversations we're having, however things turn out."