Lowe's Cos. is challenging Menards' 11 percent rebates with a similar promotion this weekend, a ratcheting-up of competition in one of the retail industry's hottest segments.
In a new promotion running through Sunday in markets that include the Twin Cities, Lowe's customers who make a purchase for any amount will get a coupon printed on their receipt good for 11 percent off at a future visit between Oct. 31 and Dec. 31.
"No mail-in rebates required because we want to see you more often," the company said in an e-mail to customers this week.
No direct mention of Menards is made. But the Eau Claire, Wis.-based chain, with 300 stores chiefly in the Midwest, is running one of its 11 percent rebate offers this week, ending Saturday.
Lowe's didn't respond to a request for comment. A spokesman for Menards said the company couldn't comment on sales strategies. A representative of Home Depot, the nation's largest home improvement chain, said it generally matches discounts from competitors, including Menards' 11 percent rebate when it is offered.
This has been a good year for home improvement retailers, which have seen comparable sales grow at a faster rate than retailers in other categories. The business has been helped by strong home sales and construction growth in much of the country.
To get the Menards rebate, customers fill out a slip given to them at the store, enclose original receipts, mail them, and wait six to eight weeks for a merchandise credit check. The lengthy process is a turnoff for many shoppers.
"I just hate sending in the rebates. Just put things on sale," said Lori Pieper while shopping at Home Depot in Plymouth on Friday. The Minnetonka resident said her husband doesn't mind them as much. "My husband takes them and gives them to his secretary to send in."