Determined to expand its consumer safety offerings, 3M Co. has introduced a "smart" hearing-protection headset for hunters and shooters that automatically measures and cancels out specific gun noises while simultaneously amplifying voices and phone conversations.
3M's device, the Peltor Sport Electronic Hearing Protector, was introduced last week with positive reaction at the National Shooting Sports Foundation's SHOT Show in Las Vegas.
The technology is designed to offer superior hearing protection to hunters, firing-range hobbyists and other civilian sports shooters.
While 3M is well known for making ear plugs and other hearing protectors for factories, farms and the military, the new Peltor product is expected to greatly expand its reach into the civilian shooting market.
It is also 3M's first foray into the adjustable or "smart" hearing-technology arena, officials said.
For the first time, 3M's new devices can measure the energy coming from each specific gunshot in the area and automatically adjust to suppress each noise for the right amount of time.
Such automatic adjustments protect the hearing, no matter if shooters who are nearby are firing small .22-caliber firearms or automatic rifles, said Lindsay Adams, 3M's marketing manager for the Peltor Sport line.
The new Peltor Sport headsets also filter out sound from fans, wind and other background noises while amplifying voices.