As the Wild made its pitch to free agent Mats Zuccarello, the team illustrated the state of the organization, explained how Zuccarello would fit in and asked what he was seeking.
And while Zuccarello expressed confidence in the current roster and how he could help when describing why he signed a five-year, $30 million contract Monday, he also made it clear he felt coveted — a message the Wild was able to convey during the interview period leading up to the start of NHL free agency.
"Minnesota was one of the teams that I felt wanted me the most, and I'm a guy that when you show me that you really want me that's humbling for me," Zuccarello said. "That means that it's a good chance for me to go there."
This was the seventh summer teams could chat with free agents before the signing season, and the Wild wasn't the only one that appeared to capitalize on the opportunity.
In the hour after the window for business opened, a flood of signings became official — a nod to the discussions that happened previously.
"You have so many teams call you, and you feel like you're the best person, best player in the world," Zuccarello said. "Every conversation you're in, you're like, 'Damn, I'm good.' But the reality is that it's the business from everyone's part. The strong feeling I had with Minnesota is that they were really, really on me from Day 1."
What also appealed to the Oslo native was the Norwegian population in Minnesota — the American Community Survey said 14.6% of Minnesotans reported Norwegian ancestry in 2017 — and the passion of the fan base.
He kept tabs on the Wild when his favorite player growing up, Marian Gaborik, was with the team.