Congressional staff members have begun seeing ads urging a repeal of the tax on medical device sales, as a Washington-based trade group for the medical technology industry ramps up lobbying efforts ahead of a key vote expected to happen this month in the House of Representatives.
AdvaMed, a Washington-based trade group for medical technology companies like 3M Health Care and Medtronic, said Monday it was rolling out a media blitz designed to reach key lawmakers and staff members to drive home the real-world impact of a tax that they say harms the industry.
One TV spot, also available on YouTube, shows a diverse set of Americans telling the camera that the 2.3 percent tax on device sales is actually a tax on their medical cures. Another ad designed to run on news websites says the tax on device sales is actually a tax on medical innovations that reduce hospital stays by 58 percent.
"It's an effort to take this obscure, and some might say difficult-to-follow excise tax, and put a face on it. How does it translate for average Americans?" AdvaMed spokesman Greg Crist said Monday.
The medical device tax was included in the Affordable Care Act, ostensibly as a way to help offset the higher costs from other wide-ranging changes enshrined in the controversial 2010 federal health care reform law.
The tax was expected to generate $26 billion over 10 years; repealing it would shave more than $2 billion a year from federal revenue.
Unlike taxes on corporate profits, the 2.3 percent excise tax applies to medical device sales, which means even companies that lose money are subject to the tax.
Funds collected via the tax are deposited into the U.S. treasury, not into a specific fund to offset direct cost created by the reform law.