Ponce de León's search for the fountain of youth in Florida is just a legend.
But about 1,500 miles to the north, in the icy waters of Cedar Lake in Minneapolis, dozens of people think they've found the next best thing.
On a recent Sunday around 9:30 a.m., a diverse group of about 20 people dressed in swimsuits trekked to a spot near the shore on the west side of the lake and immersed themselves in an 8-by-12-foot rectangular hole cut in the ice. Later in the day, another group of people gathered to do the same thing.
This isn't a once-a-year, get-in, get-out, New Year's Day plunge for Instagram bragging rights.
This is something that happens every Sunday throughout the winter.
Some people come several times a week, and stay for a good, long soak of five, 10, 15 minutes or more. Except for the knit hats, they look like they could be relaxing in a hot tub as they stand in water that ranges from waist- to neck-deep.
Called cold therapy or cold thermogenesis, ice-water bathing is a practice that biohackers and assorted others believe makes them healthier.
The Twin Cities Cold Thermogenesis Facebook group, which was created in 2016, claims the frigid dips do everything from increase testosterone in men to boosting brown adipose tissue. (The so-called brown fat or "good" fat may be helpful in combating obesity because it burns calories to create heat.)