Magnus Rydholm and Kris Overby recently flew from Stockholm to the Twin Cities, eager to launch a new business with a peculiarly Minnesota bent: connecting locals with their long-lost Swedish relations and vice versa.
Called MinnesotaSwede, the enterprise is designed to help people with genealogy research while also coordinating tours of places important to their ancestors, like the family farmstead.
Rydholm and Overby, both of whom are bilingual, will even organize meetings for Americans and Swedes with living relatives in the other's country.
"It's a lot of work but it's fascinating," said Overby, who is from the north metro suburbs but moved to Sweden 40 years ago. "It's doable today, where it wasn't [before]."
Local experts say the business concept is an unusual combination and that the couple have tapped into a renewed passion in Minnesota for tracing family trees, especially Scandinavian ones.
"Clearly there is a huge interest in joining lost American descendants with Swedish descendants," said Gregg White, executive director of the Minneapolis-based Swedish Council of America and a Swedish language teacher.
At least one million Swedes left their homeland for the U.S. from the mid-1800s to the early 20th century. Rydholm and Overby said that many Minnesotans would like to know what happened to the families left behind, but they face roadblocks that range from name changes to the challenge of reading old Swedish.
"I think many people in Minnesota think, it's so many generations ago, it's kind of hopeless," Overby said.