Ice Cube knows where he stands among younger fans coming to Sunday's Soundset hip-hop festival: Many know him more from saccharine Hollywood movies such as "Are We There Yet?" than from bitter and incendiary landmark rap albums such as "Straight Outta Compton" and "AmeriKKKa's Most Wanted."
Turns out he actually kind of likes it that way.
"School is in session," he said in his unmistakably stern voice. "I have 60 minutes to show them why I still do hip-hop and what I've meant to hip-hop. I want them to get the full picture of who Ice Cube really is."
The whole world is about to learn or relearn the gritty origins of the rapper-turned-actor come August, when the much-ballyhooed movie on Ice Cube's old group N.W.A. lands in theaters, already riding a wave of hype and controversy.
Titled "Straight Outta Compton" after the quintet's groundbreaking 1988 debut, the N.W.A. biopic is the pet project of Cube and fellow alum Dr. Dre.
"I've been very hands-on as a producer ever since my first one, 'Friday,' but with this one I'm hands and feet on," he said proudly. "This is the most important movie of my career, even though I'm not starring in it. It's very personal."
Cube himself (O'Shea Jackson, 45) proved personable and quite funny at times when he called last week from the set of "Barbershop 3" in Atlanta. He's squeezing in Soundset and a Detroit club gig while filming is on break over the holiday weekend. As if he doesn't have enough to do.
Q: When and why do you decide to do rap gigs like this?