To many locals in Decorah, Iowa, Toppling Goliath Brewing Co. is just the latest business to fill the old space once occupied by a flower shop, a record store, a burger joint and a pizza place.
To beer fans, that modest brown building just outside of Decorah's quaint downtown, above a bend in the Upper Iowa River, is home to the world's second-best brewery. That's right, the world's second-best brewery. In northeast Iowa.
Started six years ago like so many of the nation's 3,500 breweries — on a tiny system in a backroom by an ambitious home brewer — Toppling Goliath has become an unlikely craft-beer Goliath. Tales of its outsized stouts and India pale ales have drawn a steady steam of tourists to the little town hemmed in by cornfields.
Though Decorah, home to the Vesterheim Norwegian-American Museum, is the epitome of "cute little Midwest college town" — Luther College was founded here in the 1860s — it is an unlikely brewing Mecca. Decorah sits 150 miles from the Twin Cities, the same distance from Madison, Wis., and 200 miles from Des Moines. To be here, and to drink the freshest version of a world-class beer lineup, effort must be made. And people make it.
"Of everyone in here," taproom manager Todd Seigenthaler said while surveying a crowd of 25 one afternoon, "I see one local. And she's from 20 miles away."
"We drove a long way to be here," said Nick Yemm, 29, of Peoria, Ill.
"We're on our way to Florida," said his wife, Betsy Yemm, 27.
Yes, they had driven the exact wrong direction, but the four-hour detour was worth it, they said, especially when paired with the chance to play on a grass tennis court in Charles City, Iowa, another 50 miles west.