Matt Dean, an architect and a state representative with strong conservative credentials, is bringing an understated style to his bid for governor that will test whether GOP voters can still be won over by a soft-spoken approach to politics.
Despite a persona that's pretty much the opposite of the current Republican president, Dean has emerged as an early leader in the still-forming GOP field. On the campaign trail, he's blending sharp critiques of taxes, regulations and health care laws that he says overly burden his favorite kind of potential voter — "middle-class Minnesotans" — with a subdued approach that is almost retro in its appeal.
"I think it's a mistake to try to rerun the last election, no matter who you are," said Dean, 51, over breakfast recently. His gamble is that Minnesotans have had their fill of politics as professional wrestling and want some old-fashioned Midwestern restraint.
"They want competency. They want to see some results," said Dean, a 12-year veteran of the state House who spent two years in the powerful post of majority leader. He and his family live in Dellwood, a small residential community on White Bear Lake.
Beneath the droll facade, Dean is a fiercely competitive and conservative politician with ambitious, far-reaching policy goals should he become governor: a significantly smaller government footprint and, more specifically, a shrinking of the state's public health care programs.
In a sign of Dean's emergence as a potential front-runner, his rival Keith Downey launched the first major attack of the Republican contest last week by hitting Dean on health care, a signature issue of his campaign and time in the Legislature. Downey described Dean as a "typical politician" in one Facebook post and challenged him to a one-on-one debate.
Dean responded with a bit of passive-aggressive venom familiar to many Minnesotans: "I'm confident Republicans will endorse a candidate who has the care, credibility and integrity to know his facts before blindly launching into a political attack to grab a cheap headline," he wrote.
Rice Street roots
Dean's life has been a journey south on St. Paul's Rice Street. He is the son of fourth-generation owners of a Rice Street bar who wanted college for their kids. Matt, the youngest, wound up on the other end of Rice Street at the Capitol, where he now chairs the House Health and Human Services Finance Committee — a $14 billion, two-year budget for assistance programs largely benefiting low-income Minnesotans.