Those bemoaning the loss of Jerry Lewis' Labor Day telethon may want to brew an urn of coffee and tune in for a Minneapolis takeoff featuring a lineup of colorful local characters.
"Movin' On Up," a telethon that kicks off its 24-hour run at 2 p.m. Friday, is primarily being held to raise at least $12,000 for the Minneapolis Television Network (MTN), which provides community entertainment and news for Comcast viewers on channels 16, 17 and 75.
But it's also a chance to celebrate Minneapolis talents who have caught channel surfers' eyes over the years.
Musician Mark Mallman, known for his own concert marathons, will pen a song for anyone who donates more than $100. Fancy Ray McCloney will stop by to remind viewers that he's still the best lookin' man in comedy. Former KMSP anchor Robyne Robinson will co-host for a few hours. There will even be a volunteer who will try to sleep in the studio with a phone by his head, only to be awakened whenever someone tries to call in a donation.
"And I'll be wearing a real cheap tux," said Ian Rans, host of MTN's long-running comedy series "Drinking With Ian." "This is going to be the low-rent Minneapolis version of Hollywood."
Aside from the goofy fun, "Movin' On Up" has a mission to help a nonprofit organization that's barely breaking even.
Because of rising rent, the network is moving from St. Anthony Main, its home for more than 20 years, to more affordable digs in northeast Minneapolis. The switch to a new studio is being supported by a city grant and a loan from the city's Department of Community Planning and Economic Development.
But that's not going to be enough. Viewer support is essential, especially since the city forced a 35 percent budget cut in 2010-11.