A growing number of pediatric and primary care clinics in Minnesota are using children's books to improve health care and enhance child development.
The physicians believe they can have a positive and lasting impact on brain development during the critical first three years of a child's life. That's before many children go to day care or preschool — and a period when pediatricians have particular access.
Roughly 90 percent of children will see a medical provider at least once within their first year, while only 40 percent of children under the age of 2 are in a licensed day-care center, said Dr. Nathan Chomilo, a pediatrician at Park Nicollet Clinic in Brooklyn Center.
"We need to be more focused on how we can improve the home environment and give parents the skills and confidence to help their children reach their potential from the very start," he said.
Chomilo is also medical director for the Minnesota chapter of Reach Out and Read, an organization that began 30 years ago in Boston to champion a cost-effective and engaging way to start the conversation about family reading.
It starts with a free book.
One morning last week, Chomilo started a well-child checkup with 15-month old Tedra Gbelia by giving her a small "ABC" book with drawings of foods. A is for apple. B is for banana. C is for carrot.
Under the Reach Out and Read program, every one of the 10 recommended well-child visits between the ages of 6 months and 5 years starts with the gift of an age-appropriate book.