The Mayo Clinic knew it had made a sweet deal by securing TV's most acclaimed documentarian for a speaking engagement in exchange for a free physical. But the notion that that swap would lead to a place in Ken Burns' oeuvre was just short of science fiction.
"It's like little boys wishing for a bicycle at Christmas, even if there's no chance of getting one," said Mayo CEO John Noseworthy in a phone interview last week from New York, where he was wrapping up a publicity tour for "The Mayo Clinic: Faith-Hope-Science." The two-hour film premieres Tuesday on PBS stations across the country. "I'm the little boy who got his wish."
On paper, a documentary about a Midwest clinic may seem too trivial and limiting to attract the attention of someone heralded for his epic takes on the Civil War, jazz music, the national park system and the Roosevelt dynasty.
But mortality is clearly on Burns' mind these days, and not only because the ever enthusiastic filmmaker turned 65 this summer.
"None of us get out of this alive," said Burns, still looking like a professor's teaching assistant as he dug into oatmeal and over-peppered eggs in the lobby of a St. Paul hotel recently. "All of us are super-curious about our health. But focusing on a place that deals with it super-well, it reminds you that maybe we've ceded the health care debate to those who don't know a damn thing about it, and that's politicians on both sides."
Burns clearly hopes the film will convince viewers that Mayo's nonprofit business model will inspire other institutions to follow suit. When he gets revved up about the subject, it's with the same fervor he used not so long ago to pitch the story of how Jackie Robinson broke the major leagues' color barrier.
"Look at TV shows: It's the doctor first, not the patients," Burns said. "And if we're really honest, it's the hospital administrator looking over the doctor's shoulder that's first. And if we're really, really honest, it's the insurance companies looking over the administrator's shoulder. But at Mayo, because the doctors are on salary, they're not paid for unnecessary tests. They're predisposed to collaboration. There's a sense of public generosity and plowing profits back into service. It's a uniquely American story."
Salute from McCain
The timing of Burns' unabashed love letter couldn't be better for Mayo as it plans major expansions on its campuses in Rochester, Phoenix and Jacksonville, Fla. But administrators had to relinquish editorial control to get Burns on board. Noseworthy saw the finished product for the first time this month, along with more than 5,000 fans, during a free screening at the Rochester Civic Center.