After more than 80 years in business and scores of iconic advertising campaigns, the Mithun name is being replaced.
Global marketing firm McCann Worldgroup announced Wednesday that it is consolidating its Twin Cities offices and rebranding them McCann Minneapolis.
McCann plans to reduce its staff by about 15 to 20 percent as a result of the move. Also, Mithun CEO Rob Buchner and Chief Creative Officer David Carter have decided to leave the firm as part of a "mutually done decision," said McCann spokesman Jeremy Miller.
Mithun's media planning subsidiary Compass Point Media and McCann's Minneapolis-based General Mills account team also will be part of the consolidated firm.
"The rebranding formalizes the closer working relationship between McCann and Mithun that has evolved in connection with growth and integration of the shared General Mills business," the statement said.
It further said: "We have enormous respect for the heritage and accomplishments of the Mithun agency. However, the opportunity to connect the Minneapolis operation more closely to McCann and our integrated disciplines is the best way to meet the needs of our clients in the region."
Known for years as Campbell Mithun, the agency — founded by advertising legend Ray Mithun and Ralph Campbell — has been in operation since 1933, making it one of the Twin Cities' oldest ad agencies.
The firm's clients have ranged from Land O'Lakes and Hamm's beer to, more recently, fried chicken fast food restaurant Popeyes and Mexican food chain Chipotle. In 2014, the firm simplified its agency name to just Mithun as it worked to reinvigorate its image.