Wherever Major League Soccer Commissioner Don Garber goes, he touts the league's competitive balance. MLS is a league of parity, and as the 2017 season kicks off, every team — including the two expansion teams — feels like it has a chance at making the playoffs and lifting the MLS Cup.
Garber loves it, and he believes the fans love it. But ultimately this competitive balance is hurting the league.
There are three main reasons for the parity in the league. The first is the huge home/road disparity. In 2016 no MLS team had a losing record at home or a winning record on the road. Second, the league's salary structure creates a wildly skewed system in which only a handful of players can receive large contracts. This rewards teams that build with American stalwarts, or South and Central American standouts who aren't quite good enough to earn a big-money contract in Europe. But it keeps teams from having strong lineups top to bottom.
The third is the league's bad habit of scheduling games during international breaks. The best players in the league — the ones good enough to play for their countries — tend to miss at least a handful of MLS games every year, bringing good teams back to the pack without them.
Combine all three and you have a league in which the league's best team can easily lose to the league's worst team, on any given weekend. This is held up by Garber and his ilk as proof that MLS is competitive. In reality, it's less about the league's worst teams being competitive with the best, and more about the league's best teams being artificially dragged down to the level of the worst.
The problem with this is that MLS struggles for attention and excitement in the crowded American sports landscape. It's impossible to sell the league if there's nothing to separate Team A from Team B.
The NBA gets this. Part of the NBA's success is that the league knew it needed to sell star power, and that a focus on players like Michael Jordan and Larry Bird and Magic Johnson would provide a lift for all teams. It meant that the league could not only sell Lakers-Celtics or Bulls-Knicks to a national audience but that Minnesota fans would pile into Target Center to see if their squad could take down the league's marquee teams.
MLS would do well to follow the NBA model and create a system that allows well-managed teams to thrive. It won't necessarily create a model where only the biggest markets succeed. The NBA's best reside in Cleveland, San Antonio and Oakland. That's the competitive balance that MLS should be chasing: The chance for any team to become a marquee team, not the chance for awful teams to beat good teams on a weekly basis.